Supermarkets of the future
What do the supermarkets of the future look like? Could emerging technologies like virtual reality and artificial intelligence change the way we shop? How might these changes benefit our everyday lives?
These are just some of the questions that guided the creation of our latest virtual reality project. Created in partnership with Adobe, the Future of Retail experience is a design experiment exploring the possibilities for technology to transform the retail of small consumer goods in the future.
At the heart of this experience is a question about the value of virtual reality in the retail space. Online shopping already offers a convenient, customisable retail experience. But it lacks the physicality and immediacy of a bricks-and-mortar store. Virtual reality, we contend, could help bridge the gap between the two…